Gamification : A Review of popular behavioural game design techniques

Article by Ken Thompson, 06 Apr 2017

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Gamification, the use of game play mechanics for non-game applications, is a very topical area with many enterprises exploring how they might use it to generate new levels of engagement with their staff or customers (current and prospective).

In this article I review some popular gamification approaches/techniques and provide a reading list for further study. I cover 4 key aspects of Gamification: Objectives, Frameworks, Building Blocks and Implementation Risks/Mitigations.

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