Autoplay is an Automotive Industry Business Acumen Simulation which allows participants to be the leadership team of a major automobile manufacturer.
As the leadership team participants are responsible for marketing, selling (via dealers) and manufacturing different vehicles into different geographic / sectoral markets over 4 accounting periods.
Participants must manage key industry issues such as marketing, customer service, pricing, dealer support, co-ordination of manufacturing, currency fluctuations and CO2 emissions/regimes.
At the beginning of each accounting period participants must also react to events in external markets and also internal company issues.
Autoplay is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.
As well as a Autoplay information pack we will send you a FREE Executive Summary of Ken's Book:
A Systematic Guide to Game Based Learning within in Organizations
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