Medical/Pharma

Pharmer

Pharmer is a Pharma/Medical Devices Industry Business Acumen Simulation which allows participants to be the leadership team of a global pharma/medical devices manufacturer.

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Key Functionality
  • As the leadership team the participants are responsible for selling different products into different geographic markets over 4 accounting periods.
  • Participants must deal with key issues such as market maturity, market size, customer service, clinician education, pricing and co-ordination of manufacturing.
  • At the beginning of each accounting period the participants also need to react to changes in external markets and internal company issues which are outlined in the briefing materials for the period
  • Pharmer is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.

Want to know more about Pharmer?

As well as a Pharmer information pack we will send you a FREE Executive Summary of our Book:

A Systematic Guide to Game Based Learning within in Organizations

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