Sombrero is Social Media Optimization Business Simulation which allows teams to collaboratively plan a major multi-channel multi-media social campaign
Sombrero covers a 6 month campaign and is used in a team-based workshop using current organisational data.
Participants will develop a hands-on understanding of:
The different media and channels available to their organisations and their relative effectiveness.
Estimating the costs for different interventions for a whole campaign.
Forecasting the value of the interactions which result and the breakeven/payback on any campaign.
The importance of indirect interventions (e.g. Your Followers' Followers) in maximising social media results.
Sombrero is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.
As well as a Sombrero information pack we will send you a FREE Executive Summary of Ken's Book:
A Systematic Guide to Game Based Learning within in Organizations
High Performing Teams Simulation
Team Leadership Simulation
Change Management Simulation