Behavioural Economics 101: How we can predict irrational human behaviour

Article by Ken Thompson, 06 Apr 2017

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I have been reading about Behavioural Economics (and Behavioural Finance) through the excellent 8-minute summaries from iminds.com. BE explains why we are systemically and predictably irrational in our economic decisions and introduces 2 terms “Bounded Rationality" and "Bounded Willpower” as limits to rationality within which we all operate.

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More about Ken Thompson

Ken Thompson

Ken is a practitioner, author and speaker on leadership, collaborative working, high performing teams, change management, project management and business acumen. His work has featured in major publications including The Guardian , Wired Magazine, The Huffington Post and The Henry Ford Magazine. Ken has also spoken at many international events including TEDx, the Institute for Healthcare Improvement (IHI), Learn Tech (London) and NASA.

Ken is Managing Director of Business Simulations Ltd.

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