Gamification works fine: just not where and how we planned!

Article by Ken Thompson, 06 Apr 2017


I read a thought-provoking article by Peter Carlin on the LogicEarth blog with some refreshing insights on the hot topic of gamification.

He reminds us of the Gartner prediction in 2012 which seems to be coming true that: “by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design”

Peter goes on to observe that there are many excellent examples of effective gamification in fields beyond learning such as the plethora of health apps and devices and how they help us be more healthy using fun and compelling gamification techniques.

Read the full article When you say gamification… 

Peter is joint owner Joint Owner at Logicearth Learning Services delivering modern, practical and engaging solutions to Learning & Development for the modern learner and can be contacted here.

More about Ken Thompson

Ken Thompson

Ken is a practitioner, author and speaker on Leadership, Collaborative Working, High Performing Teams, Change Management, Project Management and Business Acumen. His work has featured in major publications including The Guardian , Wired Magazine, The Huffington Post and The Henry Ford Magazine. Ken has also spoken at many international events including TEDx, the Institute for Healthcare Improvement (IHI), Learn Tech (London) and NASA.

Ken is Managing Director of Business Simulations Ltd.

Contact Ken

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