Social Media Optimization

Sombrero covers a 6 month campaign and is used in a team-based workshop using current organisational data.

Participants will develop a hands-on understanding of:

The different media and channels available to their organisations and their relative effectiveness.

Estimating the costs for different interventions for a whole campaign.

Forecasting the value of the interactions which result and the breakeven/payback on any campaign.

The importance of indirect interventions (e.g. Your Followers' Followers) in maximising social media results.

Sombrero is a Business Simulation 'blueprint' which is customised and configured to suit the target organization.