Facilitator presents to participants seated at round tables during a business simulation event in a modern conference room.

Innovate: a situational judgement simulation for innovation

Innovate challenges participants to lead an innovation project from concept to execution, simulating the real-world pressures and trade-offs that come with revitalising a product portfolio. It’s ideal for leaders and teams who want to build confidence in strategic thinking, innovation strategy, and agile decision-making. You will:

Analyse market conditions to identify new opportunities
Apply innovation frameworks to shape your strategy
Align your product direction with shifting business priorities

Participant concentrating on business simulation game with colorful blocks at table during team workshop

How Innovate can help your business

In Innovate, participants become the senior leadership team of a company with a successful but ageing product. As sales stall, they must craft and implement an innovation strategy to restart growth and rejuvenate their product line. Over four phases, teams respond to new information, evaluate options, and make key decisions that shape their company’s future.

This simulation develops critical capabilities in two areas:

Strategic thinking

Evaluating the market and identifying opportunities
Planning direction based on customer needs and company goals
Managing uncertainty, adapting to new data and evolving contexts

Innovation

Applying innovation models and strategy frameworks
Aligning innovation strategy with market and organisational goals
Executing innovation projects and measuring results effectively

At a glance

Duration: Innovate is played over three to four hours
Scenario: You’re the senior team of a business with a flatlining product. Throughout the process you’ll choose and implement an innovation strategy - navigating market shifts, internal challenges, and performance metrics to deliver growth and competitive advantage
Skillsets: The simulation develops strategic thinking and innovation capabilities

Who Innovate is for

Innovate suits senior leadership teams and L&D managers who want to sharpen strategic thinking under the specific pressure of an ageing product line, where the right call depends on reading market signals correctly and committing before the picture is complete.

Talk to us about Innovate

See how Innovate helps teams drive product innovation from strategy to launch.