Business simulations for leaders
Immersive, team-based learning interventions where everyone in the room is involved and challenged, and the learning lasts.
We are trusted by some of the world's largest companies
What is a business simulation?
Business simulations are a form of 'serious gaming'.
Business simulations accelerate professional development by challenging participants with realistic and dynamic business scenarios to enable them to practise their decision-making in a psychologically safe environment, using the experiential and social concepts of 'learning by doing' and 'learning by discussion'.

One simulation, every screen in the room
Our unique multi-user technology runs in the web browser, so every participant takes part on their own phone, tablet or laptop, and the whole room plays together.
- Nothing to install, on any device
- In person, virtually or both
- Live results for the facilitator and the debrief
- Team-based play and open discussion, for lasting learning



Played in teams, pitched at the right level
Our simulations are played in teams, around a table or on our collaborative platform, and are supported by review and feedback before, during, and after the session.
The level of challenge is set for the seniority of the group, from emerging talent right through to senior executives.

Try a decision
A moment from one of our simulations. Hear from your team, make the call, and see what happens to the business.
A rival has cut its prices by 20%
You run 12 Italian restaurants. Since the cut, your weekly covers have fallen.
Your team
CraigIf we don’t match them, we lose our regulars. Covers are down 14% already.
AbenaA 20% cut wipes out most of our margin. We can’t fund a price war for long.
Hui-lingGuests rate our food 4.6 against their 3.9. They come for the food, not the discount.
What do you do?
| Profit and loss | Last quarter | Next quarter |
|---|---|---|
| Revenue | £4.20m | ? |
| Costs | −£3.54m | ? |
| Operating profit | £0.66m | ? |
- Market share48
- Satisfaction70
- Team morale66
What do you want to develop?
Each simulation targets a business challenge your people face every day.

Financial acumen
Confident, informed decisions that align with business goals.

Change management
Navigate uncertainty, guide others through transition and make change stick.

Collaboration
Turn siloed teams into ones that decide and deliver together.

Trust and team dynamics
Build trust, resolve conflict and strengthen how a team works.

Psychological safety
89% of business leaders feel psychological safety is essential in the workplace.
The discovery learning journey
Participants will progress through our discovery learning journey.
Introduction
Participants are introduced to the simulation and join using their own phone, tablet, or laptop

Formation
Participants form teams, define roles and responsibilities, and agree on how they’ll make decisions

Play
Teams engage with the simulation by making decisions, analysing data, and responding to events

Outcomes & insights
Facilitators provide the teams with real-time feedback, lead discussions on decisions and outcomes, and guide a closing reflection on key lessons

Lasting learning
After the simulation the teams receive follow-up materials, exercises, and debriefs to reinforce and sustain their learning

Developingpeoplethroughimmersive experiencesthatbringlastinglearning
What it feels like in the room

‘Even with 250 people across 40 tables, the session felt intimate and fully engaging.’




Built around your programme, your people and your schedule
- Any lengthfrom a short session at a conference to a programme over several days
- Any sizefrom small, focused groups to large event audiences
- Virtualor on-site
- Run by usor by your own certified facilitators
When it comes to leadership learning, simulations are among the most effective tools. Participants are given the opportunity to explore new knowledge and skills in a safe and fun environment. Combined with a thorough review, it makes learning very applicable and helps participants prepare to apply what they have learned in the 'real' world.
Jean VanhoegaerdenProfessor of Leadership Practice, Hult Business SchoolThe simulations are a fun way for project teams, executives and leaders to understand the concepts of change management, as well as how to implement them. They leave the sessions with the key principles of change management firmly embedded, aiding them when they introduce a new business process, strategy, technology or project within the organisation.
Scott MilneDirector of Strategic Portfolio Management, MPAC, a Canadian public sector organisationSectors we serve
Our simulations are used globally across a wide range of sectors and industries, and can be adapted to address industry specific challenges.




Manufacturing and automotive
Read the automotive storyVolkswagen, Michelin and a global automotive company

Public sector
Read the public transport storyDepartment of Justice Ireland, MPAC and a public transport operator

Pharmaceuticals and life sciences
GSK, Johnson & Johnson and AB Enzymes
Want to find out more about our simulations?
Frequently asked questions
Quick answers to the questions we are asked most often:
- Typical group size? From a single team to a large conference audience (teams of four to six)
- Lead time needed? Four to eight weeks for standard, six to 12 weeks for a custom build
- Languages available? English primarily; other languages upon request
- Technology requirements? Any device (phone, tablet, laptop) with internet
- Facilitator required? Yes: ours, or your own people, certified through our train-the-trainer programme
How long does a business simulation take?
As long as your programme needs. Our simulations run as anything from a couple of hours at a conference or team event to a full multi-day programme, and we shape each one around your learning objectives.
Is virtual delivery an option?
Yes, simulations can be delivered either virtually or in-person based on your requirements. Virtual delivery works exceptionally well for remote and global teams, with participants often reporting higher engagement than traditional online training, and we offer flexible formats including intensive single sessions or shorter sessions spread across multiple days.
Can I facilitate the simulations myself?
Yes, we offer a comprehensive train-the-trainer programme to certify individuals to deliver our simulations independently. This enables your organisation to deploy simulations at scale with lower marginal costs, ideal for organisations developing hundreds of leaders annually.
Are simulations suitable for individual participants?
No, our simulations are designed for collaborative, team-based engagement and are not intended for solo participation. The learning comes from team discussion, diverse perspectives, and collaborative decision-making under pressure - typically requiring teams of four to six participants working together.
What's the difference between a business simulation and a serious game?
Business simulations are structured learning experiences designed to develop specific leadership competencies through realistic business scenarios with facilitated debriefs and measurable outcomes, while serious games are gamified experiences that may lack the depth, realism, and expert facilitation that drive organisational learning. Organisations choose simulations when they need measurable behavioural change in strategic thinking and leadership judgement rather than just engagement.
Business simulations vs traditional training - which is better?
Business simulations excel at developing decision-making, strategic thinking, and leadership judgement, because people retain what they have practised far better than what they have been told. Traditional training is better for knowledge transfer and compliance. The most effective approach combines both: use traditional training to build foundational knowledge, then deploy simulations to practise applying that knowledge in realistic scenarios with psychological safety.
How do you prevent participants from 'gaming' the simulation?
Well-designed simulations prevent gaming through complexity that makes simple optimisation impossible, facilitated debriefs that emphasise learning over winning, and assessment focused on decision-making process rather than just outcomes. The goal isn't to find the 'right answer' but to practise strategic thinking - participants who try to game the system typically perform poorly in debriefs where they must explain their strategic rationale.
Can business simulations be customised for our specific industry?
Yes, simulations can be customised at three levels: light customisation adapts scenario context to your industry, moderate customisation designs scenarios based on your strategic challenges, while fully custom simulations build entirely new experiences reflecting your unique business model. We've created custom simulations for pharmaceuticals, financial services, manufacturing, retail, technology, and government sectors.
What industries benefit most from business simulations?
All industries benefit when developing leadership capabilities, but organisations in complex, regulated, or rapidly changing sectors see particularly high value: pharmaceuticals, financial services, manufacturing, technology, retail, and government. Industries with high-stakes decisions or situations where real-world mistakes are costly benefit most because simulations compress years of experience into hours safely.
Are business simulations suitable for executive education programmes?
Yes, simulations are particularly valuable for executive education because senior leaders need strategic judgement and experiential practice rather than just theoretical knowledge. Leading business schools like Hult, Vlerick, and HKUST integrate simulations across leadership programmes, with executives consistently rating them as the 'most valuable component', though success requires expert facilitation capable of engaging with senior leaders.
Can business simulations measure leadership competencies?
Yes, simulations provide unique opportunities to assess leadership competencies by observing how participants approach problems, collaborate under pressure, handle uncertainty, and make decisions with incomplete information - behaviours impossible to measure through traditional assessments. Organisations use simulations for assessment because they reveal authentic leadership behaviours in strategic thinking, business acumen, collaboration, and decision-making under pressure.
What preparation do participants need before a business simulation?
Participants need minimal preparation - just curiosity and willingness to engage in experiential learning. Most simulations include a short introduction covering all necessary context, though optional pre-work reviewing relevant frameworks can enhance impact for participants lacking foundational knowledge.
How do you ensure learning transfers from simulation to workplace?
Lasting learning happens through facilitated debriefs that explicitly connect simulation insights to participants' real challenges, action planning sessions identifying specific behaviours to change, follow-up reinforcement including reflection exercises and peer coaching, and integration with broader leadership programmes. Organisations see highest transfer when simulations address real strategic challenges and managers discuss insights with teams afterwards.
Let's talk
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