Designing on a whiteboard

Tailor-made business simulations

Develop a simulation tailored to your requirements

We offer a diverse portfolio of simulations that explore key areas like strategic thinking , financial acumen , and change management . For clients with unique challenges or the desire to replicate their own business environment, we provide a collaborative development process to create custom simulations aligned with their specific goals.


Develop a simulation tailored to your requirements

We offer a diverse portfolio of simulations that explore key areas like strategic thinking , financial acumen , and change management . For clients with unique challenges or the desire to replicate their own business environment, we provide a collaborative development process to create custom simulations aligned with their specific goals.


  • Tailored simulations designed to meet your unique requirements
  • Created through a collaborative design and development process
  • Built to accurately reflect your specific business context
Design process

Create your ideal solution from the ground up

The development process

We follow a structured process to design and build simulations from the ground up. Each phase plays a critical role in ensuring the final product is engaging, effective, and aligned with your learning objectives.

  1. Learning & delivery – Clarify the core learning outcomes the simulation must achieve, and determine how it will be delivered, accessed, and packaged for learners.
  2. Logic & feedback – Establish the decision-making rules, outcomes, and feedback mechanisms that will drive the simulation experience and support learning.
  3. Interface & experience – Design the user interface and participant experience to ensure usability, engagement, and alignment with the simulation logic.
  4. Story & testing – Craft the narrative arc that guides participants through the simulation journey, and conduct testing to validate the experience against the learning goals.
  5. Refine & repeat – Use feedback to iteratively improve the simulation’s logic, design, and experience. Repeat the previous steps as needed to optimise effectiveness.

Once the simulation has been built we will train facilitators and delivery teams to ensure effective rollout and ongoing use.

The impact of tailor-made simulations

Working closely with Business Simulations we have developed a powerful business simulation that allows our managers to run one of our convenience stores for four months in a single day. The pressurised, realistic and highly competitive nature of the game brings a unique dimension to the learning.

Sam Davidson, Group Human Resources Director, Hendersons SPAR

SPAR logo
The business simulation we developed gives people an experience that calls for them to develop and deploy competitive strategy. The learning people derive from the experience is very powerful and because it is theirs the transfer to the workplace is so much easier. We have been able to use the same business simulation over and over again with different groups within the company so the return on investment has been exceptionally good for us.

Simon Brocket, International HR Director, Twinings

Twinings logo
The biggest compliment I can pay these simulations is that after half an hour the participants are no longer playing a game they are running a business! When we follow-up with participants 3 months after one of these simulation events we are always amazed to see how much their confidence has grown and the bigger impact they are having in their businesses.

Des Pullen, Group HR Director, Associated British Foods

Associated British Foods logo

Frequently asked questions

These are some of the most common questions we are asked about our simulation development process.

How long does it take?

The timeline for building a simulation depends on the project's complexity and scope, with a minimum development period of three months.

How much time will I need to commit?

Creating a simulation is a deeply collaborative effort. We provide the expertise in simulation design and learning alignment, but your ongoing input is crucial. Regular consultation ensures the final product meets your specific needs and accurately represents your business environment.

How complex can the simulations be?

Simulations can range from simple to highly complex, depending on your needs. Through our consultative development process, we help refine and target the learning objectives to ensure the experience is focused and effective. We recommend prioritizing clarity and impact over unnecessary complexity, as overly intricate simulations can dilute learning outcomes. For simpler requirements, we offer an expedited development option using our in-house tooling to accelerate delivery without compromising quality.

Contact us to find out more about custom simulations, or explore our portfolio

Contact us Explore our portfolio