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Acuity: a B2B business simulation for senior leaders

Who Acuity is for

Acuity is a B2B business simulation for senior leadership teams, and for the learning and development managers who build their programmes. Participants run a global company for four simulated years, so they practise the decisions that sit behind the numbers.

It suits organisations that want to:

The name reflects the capability it builds: sharp, well-judged decisions.

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What participants practise in Acuity

In Acuity, participants assume the role of the senior leadership team of a global company in a challenging B2B environment. Acuity improves strategic thinking, financial acumen, and innovative problem solving.

Strategic thinking:

  • Product evaluation, using tooling such as a growth share matrix
  • Analysing previous strategic decisions and building on them
  • Balancing sales forecasting with production planning

Financial acumen:

  • Providing a realistic P&L for participants to use
  • Leading and lagging indicators
  • Key financial KPIs such as gross and net margin, contribution, and fixed and variable costs

Innovation:

  • Balancing investment budgets for operations, organisational development, and product development
  • Evaluating potential new products, and when and where to launch them
  • Investing in efficiency improvements across manufacturing and sales

At a glance

  • Duration: Acuity is played over six to 10 hours
  • Family: Acuity is in our business acumen family of simulations, alongside Acumen and Compete
  • Scenario: Participants are running a global B2B organisation, running the business for four years over four rounds. Managing a portfolio of new and existing products in three geographic regions, teams will be challenged to make strategic decisions in operations and sales, profit and loss, forecasting, and organisational health

Choosing between Acuity and our other acumen simulations

Acuity puts participants in charge of a B2B business. If your leaders work in a consumer market, Acumen is the closer fit, and it adds negotiation. If you want teams to compete head-to-head for market share, look at Compete. For decisions that balance finance with collaboration, see Dilemma and Consortium.

If you want the capability rather than a specific simulation, start with the financial acumen challenge or the strategic thinking challenge. If your business has its own products, data, or terminology, we can build a tailor-made simulation.

Talk to us about Acuity

See how Acuity sharpens business acumen and strategic thinking for senior teams.

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