Business Leadership Simulation


DILEMMA puts teams under pressure as they respond to operational and situational dilemmas as they run a fast-moving business unit in direct head-to-head competition for market share with up to 5 other competitors (the other teams).  Each business unit has a portfolio of products and each round the customer demands and trading conditions can change.

The dilemmas which teams encounter are revealed through an unfolding narrative of management and ethical challenges in key leadership areas such as People, Innovation, Competition and Technology. These leadership topics can be drawn from a library of pre-existing content (including a Post-Covid Business Restart Simulation) which can be quickly adapted for your organisation. 

Checkout our other Business Acumen Simulations.


Core Simulation Skillsets

Operational Leadership

  • Managing Effective, Differentiated Strategies
  • Executing and Pricing Strategy Successfully
  • Optimising your product portfolio performance
  • Managing Market Share, Reputation and Org. Health
  • Managing a P&L Account and its key elements
  • Proactively monitoring Internal and external events
  • Decision-making in resource trade-offs and values conflicts
  • Developing good operational business acumen

Team Operations

  • Operating an effective Team
  • Organising a Team for success
  • Resolve conflict
  • Decision making under pressure
  • Time management
  • Managing change with agility
  • Maximising contribution of the whole Team
  • Managing new information effectively
  • Continuous performance improvement

Key Functionality
  • Puts teams under pressure and develops High Performing Team skills.
  • Develops Business and Commercial Acumen skills.
  • Help teams clarify values and understand best practices as they encounter key business dilemmas in a realistic and pressurized environment.
  • The base scenario is Major Coffee Shops competing on a busy high street with each trading period representing 1 month.
  • Very easy to customize (see below under Special Features).
  • Like our other Business Simulations DILEMMA can be used totally virtually with all participants working from home.

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Special Features

Very easy to totally customise including:

Extending the number of trading periods beyond 4 (up to 12)

Intelligently adjusting product pricing, financials and market size (Scaling)

Changing the Market Dynamics (for each round during a live simulation session)

Changing the Industries (e.g. coffee, food, telecoms, technology, services)

Changing the Product Portfolio and Customer needs

Changing the Dilemmas and the supporting narrative

"Unleveling the playing field" (e.g.  challengers versus established players dynamics)

Option for allowing company takeovers, mergers and acquisitions during a live simulation session

Want to know more about Dilemma?

As well as a Dilemma information pack we will send you a FREE Executive Summary of our Book:

A Systematic Guide to Business Acumen and Leadership Using Dilemmas

Let's Talk Business Simulations

We would love to tell you more about what we can do for your Business.
Feel free to give us a call on +44 2896 237253

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