Innovation Management Simulation

The INNOVATE Business Simulation, built with our powerful DECIDE Situational Judgement Engine, gives participants the opportunity to experience each of the key stages of an Innovation project based on a real-world Company/Product scenario.

INNOVATE presents the participants with the opportunity to become the Senior Team of a food technology Company who have a successful but ageing food processor whose sales are flatlining. Over 4 rounds the team must select and successfully implement their chosen innovation strategy to kick start the revenue growth.

Each Team’s success will be measured by 6 KPIs which include User Value, Unit Cost, Risk and New Product Revenue Share.

Facilitator can display a leaderboard to the whole group summarizing how each team has is performing

Facilitator can share an analytics screen which charts graphically the choices selected for each question

During the Simulation the Teams are introduced to a number of best practice Innovation Models which they can use to assist their decision making

The Teams can also face specific challenges in rounds such as dealing with Change and Collaborating with each other