Business Acumen & Strategy Simulation (B2B)


With a focus on Business Acumen and Business Strategy in a challenging B2B environment, this Simulation is based on a real life sciences company and lets players assume the role of the senior leadership team.

In your role you will be challenged with managing a portfolio of new and existing products in 5 major geographically regions. Faced with challenging commercial and non-commercial targets, participants will Simulate leading this innovative high-tech company over a 4-year period.

ySim is ideal for companies operating in highly regulated markets such as Pharma, Life Sciences, Medical Devices, Chemicals, Food Production, Energy and Environmental Sciences as well as other enterprises where optimising Strategy, Sales, Innovation, Operational Excellence and Leadership Team Effectiveness are paramount.

Checkout our other Business Acumen Simulations.


Core Simulation Skillsets

Business Acumen

  • Understanding a P&L Account
  • Sales Forecasting to maximise product profitability
  • Production Planning to fulfil orders and optimize stock levels
  • Reading and reacting to market changes
  • Managing and Developing a Major Products Portfolio
  • Managing Organizational and Channel Health
  • Resolving Dilemmas and Making Trade-offs
  • Managing Unexpected Challenges/Opportunities

Team Operations

  • Operating an effective Team
  • Organising a Team for success
  • Resolve conflict
  • Decision making under pressure
  • Time management
  • Managing change with agility
  • Maximising contribution of the whole Team
  • Managing new information effectively
  • Continuous performance improvement

Key Functionality
  • Make operational decisions on sales forecasting & production planning
  • Make organizational and channel health investments
  • Run the enterprise for 4 years over 4 rounds
  • Interpret news updates on Competitors, Regulations, Consumer Trends, Economic Forecasts, Patent/Legal issues and Internal Challenges
  • Track your results on a P&L over 4 years
  • Analyse your performance by product and region
  • Review learning at end of each round

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Special Features

Comprehensive realistic briefing documents for participants.

10 news updates delivered each year of the Business Simulation. 

Shorter, simpler ySim 'Express' ideal for conferences and team building events!

200-page supporting book on Business Acumen Best Practice

Powerful analytics to allow you to optimise product volume/profitability graphically

As well as being used off-the-shelf, YSim can also be configured and customised for specific customer scenarios.

Want to know more about ySim?

As well as a ySim information pack we will send you a FREE Executive Summary of our Book:

A Systematic Guide to Business Acumen and Leadership Using Dilemmas

Let's Talk Business Simulations

We would love to tell you more about what we can do for your Business.
Feel free to give us a call on +44 2896 237253

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