Business Acumen & Strategy Simulation (B2B)

With a focus on Business Acumen and Business Strategy in a challenging B2B environment, this Simulation is based on a real life sciences company and lets players assume the role of the senior leadership team.

In your role you will be challenged with managing a portfolio of new and existing products in 5 major geographically regions. Faced with challenging commercial and non-commercial targets, participants will Simulate leading this innovative high-tech company over a 4-year period.

Acuity is ideal for companies operating in highly regulated markets such as Pharma, Life Sciences, Medical Devices, Chemicals, Food Production, Energy and Environmental Sciences as well as other enterprises where optimising Strategy, Sales, Innovation, Operational Excellence and Leadership Team Effectiveness are paramount.

Checkout our other Business Acumen Simulations.

Comprehensive realistic briefing documents for participants.

10 news updates delivered each year of the Business Simulation. 

Shorter, simpler Acuity 'Express' ideal for conferences and team building events!

200-page supporting book on Business Acumen Best Practice

Powerful analytics to allow you to optimise product volume/profitability graphically

As well as being used off-the-shelf, Acuity can also be configured and customised for specific customer scenarios.