With a focus on Business Acumen and Business Strategy in a challenging B2B environment, this Simulation is based on a real life sciences company and lets players assume the role of the senior leadership team.
In your role you will be challenged with managing a portfolio of new and existing products in 5 major geographically regions. Faced with challenging commercial and non-commercial targets, participants will Simulate leading this innovative high-tech company over a 4-year period.
ySim is ideal for companies operating in highly regulated markets such as Pharma, Life Sciences, Medical Devices, Chemicals, Food Production, Energy and Environmental Sciences as well as other enterprises where optimising Strategy, Sales, Innovation, Operational Excellence and Leadership Team Effectiveness are paramount.
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