Business people in a strategy meeting

Acumen: A simulation for leadership growth

How can a business acumen simulation develop your leaders?

How can a business acumen simulation develop your leaders?

Acumen is a high-stakes, immersive simulation that puts participants in charge of a global B2C company. Designed to sharpen strategic thinking, financial acumen, and negotiation skills, Acumen is ideal for leadership teams who want to:

  • Build strategic clarity in complex, fast-changing markets
  • Strengthen financial decision-making and pricing insight
  • Develop confidence in high-stakes negotiation scenarios
A man presents to a room

How Acumen can help your business

In Acumen, participants become the executive leadership team of a successful global entertainment business. Over four simulated quarters, they’ll navigate a series of high-impact dilemmas - making strategic, financial, and organisational decisions in a competitive and collaborative environment.

Acumen enhances leadership capabilities across three critical domains:

Strategic thinking

  • Creating strategy based on shifting customer demographics and spend
  • Managing organisational health and competing priorities
  • Reacting to sudden market changes and challenges

Financial acumen

  • Working with a realistic P&L and KPI dashboard
  • Making pricing decisions and understanding revenue levers
  • Tracking gross and net margin, fixed and variable costs

Negotiation

  • Setting and aligning success criteria with the CEO and board
  • Negotiating with other teams for shared objectives and insights
  • Managing tension between collaboration and competition

At a glance

  • Duration: Acumen is played over 4–6 hours
  • Scenario: Participants act as the executive team of a global B2C entertainment company. Over four simulated quarters, they’ll manage pricing, product strategy, market response, and internal alignment - making decisions under pressure and reviewing their results in real time
  • Skillsets: Strategic thinking, financial acumen, negotiation

To find out more about Acumen and our other business strategy simulations, contact us or explore our full range of solutions.