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Innovate: A situational judgement simulation for innovation

Simulating a new product strategy

Simulating a new product strategy

Innovate challenges participants to lead an innovation project from concept to execution, simulating the real-world pressures and trade-offs that come with revitalising a product portfolio. It’s ideal for leaders and teams who want to build confidence in strategic thinking, innovation strategy, and agile decision-making. You will:

  • Analyse market conditions to identify new opportunities
  • Apply innovation frameworks to shape your strategy
  • Align your product direction with shifting business priorities
A team reviews some charts

How Innovate can help your business

In Innovate, participants become the senior leadership team of a company with a successful but ageing product. As sales stall, they must craft and implement an innovation strategy to restart growth and rejuvenate their product line. Over four phases, teams respond to new information, evaluate options, and make key decisions that shape their company’s future.

This simulation develops critical capabilities in two areas:

Strategic thinking

  • Evaluating the market and identifying opportunities
  • Planning direction based on customer needs and company goals
  • Managing uncertainty, adapting to new data and evolving contexts

Innovation

  • Applying innovation models and strategy frameworks
  • Aligning innovation strategy with market and organisational goals
  • Executing innovation projects and measuring results effectively

At a glance

  • Duration: Innovate is played over 3–4 hours
  • Scenario: You’re the senior team of a business with a flatlining product. Throughout the process you’ll choose and implement an innovation strategy - navigating market shifts, internal challenges, and performance metrics to deliver growth and competitive advantage
  • Skillsets: The simulation develops strategic thinking and innovation capabilities

To find out more about Innovate and our other simulations, contact us or explore our full range of solutions.

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