Engaging business simulations for your leaders, managers and talent

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Developing people through immersive experiences that bring lasting learning

What is a business simulation?

Business Simulations are a form of 'serious gaming'.

Business simulations accelerate professional development by challenging participants with realistic and dynamic business scenarios to enable them to practice their decision-making in a psychologically safe environment, using the experiential and social concepts of 'learning by doing' and 'learning by discussion'.

What is a business simulation?

Business Simulations are a form of 'serious gaming'.

Business simulations accelerate professional development by challenging participants with realistic and dynamic business scenarios to enable them to practice their decision-making in a psychologically safe environment, using the experiential and social concepts of 'learning by doing' and 'learning by discussion'.

Business simulation games can be played individually or in teams as a tabletop exercise or, using technology, all with the aim of creating an immersive learning experience that is supported by review and feedback before, during, and after the activity. The level of difficulty may be adjusted for the seniority of participants, ranging from emerging talent right through to senior executives.

Participant discussion from above

Why should you use a business simulation?

Today, the pace of change is faster than ever before, and businesses must adapt by investing in their best asset: their people.

Business simulations are a unique form of experiential learning that challenges participants to adapt to changing environments, think creatively, and articulate insights.

Why should you use a business simulation?

Today, the pace of change is faster than ever before, and businesses must adapt by investing in their best asset: their people.

Business simulations are a unique form of experiential learning that challenges participants to adapt to changing environments, think creatively, and articulate insights.

  • Collaborative, discussion-led learning
  • Immersive learning intervention that engages everyone in the room
  • Psychologically safe experience that allows experimentation and mistakes
Ken Thompson facilitating a Simulation

How is our approach unique?

Our simulations are highly engaging, designed to encourage collaborative, discussion-led learning.

People who play our simulations are hooked on the experience; every participant is involved and challenged. We deliver lasting learning that measurably enhances participant knowledge, confidence, and business performance.

How is our approach unique?

Our simulations are highly engaging, designed to encourage collaborative, discussion-led learning.

People who play our simulations are hooked on the experience; every participant is involved and challenged. We deliver lasting learning that measurably enhances participant knowledge, confidence, and business performance.

We achieve these outcomes through:

  • Unique multi-user technology, with everyone involved on a phone, tablet, or laptop
  • Social learning through team-based play and open discussion
  • Discovery learning journey that is tailored to participants and learning outcomes

Sectors we serve

Our simulations are used globally across a wide range of sectors and industries, and can be adapted to address industry specific challenges. Our clients are in sectors including:

Technology

Hospitality

Retail

Pharmaceuticals

Manufacturing

Government

When it comes to leadership learning, simulations are among the most effective tools. Participants are given the opportunity to explore new knowledge and skills in a safe and fun environment. Combined with a thorough review, it makes learning very applicable and helps participants prepare to apply what they have learned in the 'real' world.

Jean Vanhoegaerden, Professor of Leadership Practice, Hult Business School

Picture of Jean Vanhoegaerden

The simulations are a fun way for project teams, executives and leaders to understand the concepts of change management, as well as how to implement them. They leave the sessions with the key principles of change management firmly embedded, aiding them when they introduce a new business process, strategy, technology or project within the organisation.

Scott Milne, Director of Strategic Portfolio Management, MPAC, a Canadian public sector organisation

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How are the simulations delivered?

Our business simulations are adaptable and range from brief two-hour learning interventions, right through to intensive full-week programmes.

  • Accommodating small focused groups to large event audiences
  • Delivered directly by our team at Business Simulations
  • Option to get certified and facilitate simulations yourself for your organisation or clients
  • Available virtually or on-site

The discovery learning journey

The discovery learning journey

Participants will progress through our discovery learning journey:

  1. Introduction – Participants are introduced to the simulation and join using their own phone, tablet, or laptop
  2. Formation – Participants form teams, define roles and responsibilities, and agree on how they’ll make decisions
  3. Play – Teams engage with the simulation by making decisions, analyzing data, and responding to events
  4. Outcomes & insights – Facilitators provide the teams with real-time feedback, lead discussions on decisions and outcomes, and guide a closing reflection on key lessons
  5. Lasting learning – After the simulation the teams receive follow-up materials, exercises, and debriefs to reinforce and sustain their learning
A group of participants around a presentation

Psychological safety for developing your people

89% of business leaders feel psychological safety is essential in the workplace

How can simulations improve financial acumen?

Businesses understand that financial acumen is critical to business strategy, and that developing financial acumen delivers clear, measurable gains.

How can simulations improve financial acumen?

Businesses understand that financial acumen is critical to business strategy, and that developing financial acumen delivers clear, measurable gains.

Our simulations give businesses a risk-free environment to empower their people with improved capability to make confident, informed decisions, align actions with business goals, and assess outcomes with clarity.


Participant taking notes during a simulation

Change management capabilities developed with simulations

For every organisation, change is hard. Strengthening change management capabilities across your organisation equips teams and leaders to navigate uncertainty, guide others through transition, and embed new ways of working.

Change management capabilities developed with simulations

For every organisation, change is hard. Strengthening change management capabilities across your organisation equips teams and leaders to navigate uncertainty, guide others through transition, and embed new ways of working.

When people understand how change works, they are more confident, more resilient, and more effective - making change stick and delivering better outcomes.

Participants voting during a simulation

Frequently Asked Questions

Getting Started

What is the duration of a simulation?

Simulations typically run between two and 10 hours, depending on the programme and learning objectives. Half-day sessions (four to six hours) are most common for management fundamentals, while full-day or multi-day programmes (six+ hours) suit executive development and complex strategic scenarios.

Is virtual delivery an option?

Yes, simulations can be delivered either virtually or in-person based on your requirements. Virtual delivery works exceptionally well for remote and global teams, with participants often reporting higher engagement than traditional online training, and we offer flexible formats including intensive single sessions or shorter sessions spread across multiple days.

Can I facilitate the simulations myself?

Yes, we offer a comprehensive train-the-trainer programme to certify individuals to deliver our simulations independently. This enables your organisation to deploy simulations at scale with lower marginal costs, ideal for organisations developing hundreds of leaders annually.

Are simulations suitable for individual participants?

No, our simulations are designed for collaborative, team-based engagement and are not intended for solo participation. The learning comes from team discussion, diverse perspectives, and collaborative decision-making under pressure - typically requiring teams of four to six participants working together.


Understanding business simulations

What's the difference between a business simulation and a serious game?

Business simulations are structured learning experiences designed to develop specific leadership competencies through realistic business scenarios with facilitated debriefs and measurable outcomes, while serious games are gamified experiences that may lack the depth, realism, and expert facilitation that drive organisational learning. Organisations choose simulations when they need measurable behavioural change in strategic thinking and leadership judgement rather than just engagement.

Business simulations vs traditional training - which is better?

Business simulations excel at developing decision-making, strategic thinking, and leadership judgement with 75% better retention than traditional training, while traditional training is better for knowledge transfer and compliance. The most effective approach combines both: use traditional training to build foundational knowledge, then deploy simulations to practise applying that knowledge in realistic scenarios with psychological safety.

How do you prevent participants from 'gaming' the simulation?

Well-designed simulations prevent gaming through complexity that makes simple optimisation impossible, facilitated debriefs that emphasise learning over winning, and assessment focused on decision-making process rather than just outcomes. The goal isn't to find the 'right answer' but to practise strategic thinking - participants who try to game the system typically perform poorly in debriefs where they must explain their strategic rationale.


Customisation and industries

Can business simulations be customised for our specific industry?

Yes, simulations can be customised at three levels: light customisation adapts scenario context to your industry, moderate customisation designs scenarios based on your strategic challenges, while fully custom simulations build entirely new experiences reflecting your unique business model. We've created custom simulations for pharmaceuticals, financial services, manufacturing, retail, technology, and government sectors.

What industries benefit most from business simulations?

All industries benefit when developing leadership capabilities, but organisations in complex, regulated, or rapidly changing sectors see particularly high value: pharmaceuticals, financial services, manufacturing, technology, retail, and government. Industries with high-stakes decisions or situations where real-world mistakes are costly benefit most because simulations compress years of experience into hours safely.


Executive education and assessment

Are business simulations suitable for executive education programmes?

Yes, simulations are particularly valuable for executive education because senior leaders need strategic judgement and experiential practice rather than just theoretical knowledge. Leading business schools like Hult, Vlerick, and HKUST integrate simulations across leadership programmes, with executives consistently rating them as the 'most valuable component', though success requires expert facilitation capable of engaging with senior leaders.

Can business simulations measure leadership competencies?

Yes, simulations provide unique opportunities to assess leadership competencies by observing how participants approach problems, collaborate under pressure, handle uncertainty, and make decisions with incomplete information - behaviours impossible to measure through traditional assessments. Organisations use simulations for assessment because they reveal authentic leadership behaviours in strategic thinking, business acumen, collaboration, and decision-making under pressure.


Learning and application

What preparation do participants need before a business simulation?

Participants need minimal preparation - just curiosity and willingness to engage in experiential learning. Most simulations include a 30 to 60-minute introduction covering all necessary context, though optional pre-work reviewing relevant frameworks can enhance impact for participants lacking foundational knowledge.

How do you ensure learning transfers from simulation to workplace?

Lasting learning happens through facilitated debriefs that explicitly connect simulation insights to participants' real challenges, action planning sessions identifying specific behaviours to change, follow-up reinforcement including reflection exercises and peer coaching, and integration with broader leadership programmes. Organisations see highest transfer when simulations address real strategic challenges and managers discuss insights with teams afterwards.


Implementation guide

Quick answers for common questions:

  • Typical group size? 20 to 50 participants (teams of four to six)
  • Lead time needed? Four to eight weeks for standard, three to six months for custom
  • Languages available? English primarily; other languages upon request
  • Technology requirements? Any device (phone, tablet, laptop) with internet
  • Facilitator required? Yes, for optimal learning and debrief facilitation

Have more questions? Book a discovery call to discuss your specific leadership development needs.

Want to find out more about our simulations? Contact us