Business Acumen & Strategy Simulation (B2B)


With a focus on Business Acumen and Business Strategy, this Business Strategy Game allows players to take on the role of the senior leadership team for a successful B2B Life Sciences company.

In your role you will be challenged with managing a portfolio of new and existing products in 5 major geographically regions. Faced with challenging commercial and non-commercial targets, participants will Simulate leading this innovative high-tech company over a 4-year period.

ySim is ideal for companies operating in sectors such as Pharma / Life Sciences, Chemicals, Food Production and Energy / Environmental as well as other enterprises where Strategy, Innovation and Operational excellence and Leadership Team Effectiveness are paramount.


Core Simulation Skillsets

Business Acumen

  • Understanding a P&L Account
  • Sales Forecasting to maximise product profitability
  • Production Planning to fulfil orders and optimize stock levels
  • Reading and reacting to market changes
  • Managing and Developing a Major Products Portfolio
  • Managing Organizational and Channel Health
  • Resolving Dilemmas and Making Trade-offs
  • Managing Unexpected Challenges/Opportunities

Team Operations

  • Operating an effective team
  • Organising a team for success
  • Decision-making under pressure
  • Time Management
  • Managing change with agility
  • Maximising contribution of the whole team
  • Managing new information effectively
  • Continuous performance improvement

Key Functionality
  • Make operational decisions on sales forecasting & production planning
  • Make organizational and channel health investments
  • Run the enterprise for 4 years over 4 rounds
  • Interpret news updates on Competitors, Regulations, Consumer Trends, Economic Forecasts, Patent/Legal issues and Internal Challenges
  • Track your results on a P&L over 4 years
  • Analyse your performance by product and region
  • Review learning at end of each round

Special Features

Comprehensive realistic briefing documents for participants.

10 news updates delivered each year of the Business Simulation. 

200-page supporting book on Business Acumen Best Practice

Powerful analytics to allow you to optimise product volume/profitability graphically

As well as being used off-the-shelf, YSim can also be configured and customised for specific customer scenarios.

Want to know more about ySim?

As well as a ySim information pack we will send you a FREE Executive Summary of our Book:

A Systematic Guide to Business Acumen and Leadership Using Dilemmas

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