Gamification : A Review of popular behavioural game design techniques

Article by Ken Thompson, 06 Apr 2017

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Gamification, the use of game play mechanics for non-game applications, is a very topical area with many enterprises exploring how they might use it to generate new levels of engagement with their staff or customers (current and prospective).

In this article I review some popular gamification approaches/techniques and provide a reading list for further study. I cover 4 key aspects of Gamification: Objectives, Frameworks, Building Blocks and Implementation Risks/Mitigations.

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More about Ken Thompson

Ken Thompson

Ken is a practitioner, author and speaker on leadership, collaborative working, high performing teams, change management, project management and business acumen. His work has featured in major publications including The Guardian , Wired Magazine, The Huffington Post and The Henry Ford Magazine. Ken has also spoken at many international events including TEDx, the Institute for Healthcare Improvement (IHI), Learn Tech (London) and NASA.

Ken is Managing Director of Business Simulations Ltd.

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