Business Acumen & Strategy Simulation (B2B)

ySim

With a focus on Business Acumen and Business Strategy in a challenging B2B environment, this Simulation is based on a real life sciences company and lets players assume the role of the senior leadership team.

In your role you will be challenged with managing a portfolio of new and existing products in 5 major geographically regions. Faced with challenging commercial and non-commercial targets, participants will Simulate leading this innovative high-tech company over a 4-year period.

ySim is ideal for companies operating in highly regulated markets such as Pharma, Life Sciences, Medical Devices, Chemicals, Food Production, Energy and Environmental Sciences as well as other enterprises where optimising Strategy, Sales, Innovation, Operational Excellence and Leadership Team Effectiveness are paramount.

Checkout our other Business Acumen Simulations.

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Core Simulation Skillsets

Business Acumen

Understanding a P&L Account
Sales Forecasting to maximise product profitability
Production Planning to fulfil orders and optimize stock levels
Reading and reacting to market changes
Managing and Developing a Major Products Portfolio
Managing Organizational and Channel Health
Resolving Dilemmas and Making Trade-offs
Managing Unexpected Challenges/Opportunities

Team Operations

Operating an effective Team
Organising a Team for success
Resolve conflict
Decision making under pressure
Time management
Managing change with agility
Maximising contribution of the whole Team
Managing new information effectively
Continuous performance improvement

Key Functionality

Make operational decisions on sales forecasting & production planning
Make organizational and channel health investments
Run the enterprise for 4 years over 4 rounds
Interpret news updates on Competitors, Regulations, Consumer Trends, Economic Forecasts, Patent/Legal issues and Internal Challenges